Social Strategy. Creative Development. Short-From Storytelling
WHO AM I
That's me over there. The one on the left. I'm doing my usual thing of regaling a colleague with an undoubtedly funny story. Because I love stories. I have since I was a kid. Whether on the page or on the screen, stories allowed me to learn about people, places, and things that I may not have otherwise encountered in my every day life. Stories made me feel seen. And now I tell stories as part of what I do. Social and Short-Form are my canvas. TV, music, and movies are my muse. Humor and heart are my palette. In a world where flipping through pages has been replaced by scrolling through feeds, I have found my passion in creating editorialized digital communities populated with compelling content that give audiences a place to connect about the stories they love, and discover new stories that will enrich their everyday lives. That's why I love what I do. Because I love stories.
Check out some of my stories below.
BUILDER OF SOCIAL ECOSYSTEMS
In the streaming wars, "content is king" but each platform's massive cache of content can create a cluttered social space. To solve this problem we created a dynamic social ecosystem made of "cluster" accounts. Driven by an audience-first strategy, each account was targeted at a specific demographic and was a place to celebrate the shows they love and suggest new series they should be watching.
THE VOICE OF SERIES ONLINE
Title social handles are the connective tissue that keeps audiences engaged from week to week. As Director of Social my team and I managed the creation of an array of story-driven content, comprehensive campaign calendars, and made our followers feel like a part of our shows through always on community management. Each title handle's individualized aesthetic and tone of voice created a uniquely immersive second screen experience, and drove series awareness with each of their respective communities.
CUSTOM AV ASSETS
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CELEBRITY FRANCHISES
ORIGINAL DIGITAL SERIES
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JUST FOR FUN
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